Unisex is defined as “suitable for both sexes; a style in which men and women look and dress in a similar way.” So the use of the term “Unisex” regarding fashion is a very interesting subject.
Although we are seeing more and more brands that create products which cater to both men and women, the term still teeters on the edge of the fashion world. It comes down to a cultural and philosophical concept of gender difference and whether it is relevant in fashion, and whether blurring the gender line is a desirable thing. Ultimately, we consumers are the ones who decide whether to obey or ignore this evolving fashion trend.
A little history ...
The Unisex trend started after World War I when women were forced to put aside their familiar feminine image, and go out to work instead of men in the workplace, often donning the masculine male work clothes. Later, in the sixties, feminist women protested inequality by burning bras and wearing men’s suits and ties. This new dress code became a fashion trend and received the new title “Unisex”.
In the seventies, men began to appear in floral shirts, body jewelry and mixed patterns and began to use personal care products and cologne. The stereotype of the “macho man” and “delicate woman” were abandoned as body structure changed due to new technologies and new business areas. For example, as women left household responsibilities and left the home to work, the build of the female body changed. Her back and shoulders widened, while her hips and chest narrowed. And the men found themselves doing less and less physical labor and developing a more subtle body structure.
Today, it is normal to think nothing of seeing a woman wearing a short hair-do and a typically masculine jacket without sacrificing her femininity, and a man can wear a pink shirt or skinny pants without losing his masculinity, so it is clear that those boundaries were blurred long ago.Instead, floral shirts for men, and tuxedo suits for women do not necessarily relate to sexuality or gender. Today designers are looking for something in between – neutrality. Within the same fashion line you'll see the same clothes for both men and women.
My “Jungle City” collection contains items that are suitable for both men and women. Designing jewelry that is abstract and not illustrative gives me space to create for a broad spectrum of individuals. I strive to create jewelry that is comfortable, and suitable for day or evening.
Photography ........................ Elad kalich
Hair and Makeup ................. Yakir Ben Zaken
Models ................................. Karina & David for TLV Models